Merrell Canada is once again partnering with Big Brothers Big Sisters (BBBS) to bring access to outdoor activity to more youth across North America.
Merrell, known for its outdoor and lifestyle footwear and apparel, will work with the national mentoring organization to create life-changing connections for young people in Canada and the United States.
This partnership aims to impact thousands of youth and encourage greater accessibility to the outdoors. Great Outdoors Month will kick off on June 1st and run through the month of June to help break down the barriers youth face and offer additional activities for Bigs and Little to share the simple power of being outside together.
Merrell and BBBS are committed to encouraging and providing youth access to the outdoors in order to reap the imperative mental and physical health benefits time outside provides.
In addition to a financial contribution to BBBS and a chance for mentoring matches to win outdoor gear, the partnership will bring more awareness and increase equity for all youth.